Category Archives: Books

Anybody Wanna Trade(mark)?

In which we trademark the Funnelcake name. Continue reading

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Creating a Terms of Use Policy

Yet another legal document that we don’t have for our Funnelcake app. Continue reading

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The Personal Side of Startup Funding

It’s surprising how much difference personality makes in getting startup funding. Continue reading

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Creating An Elevator Pitch

What is an elevator pitch and what do you need it for? Continue reading

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Getting Real: A Review

A review of the book Getting Real by 37Signals. Continue reading

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Give and Take – A Review

A favorable review of the book, “Give and Take”. Continue reading

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A Little Bookkeeping

Bookkeeping is interesting only because it is the only word in English with three consecutive double letters. Continue reading

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Conducting User Interviews

Interviewing users is harder than I thought, so I went for some advice. Continue reading

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Crafting a Partnership Agreement

Winthrop Jackman and Tom Norton form Limulus Partners. Continue reading

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The Art of the Pitch – A Review

A review of the book The Art of the Pitch by Peter Coughter. Continue reading

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