Tag Archives: marketing

So Where’s The Chasm?

Posted on August 17, 2012 by Winthrop Jackman

I recently read Crossing The Chasm by Geoffrey Moore. It's been advertised as one of those definitive books on marketing in the modern world, essential reading for those of us in the high-tech world. The basic premise is that there … Continue reading →

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The Gold Rush

Posted on May 3, 2012 by Winthrop Jackman

More data that app developers have to work hard for their money. Continue reading →

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Marketing Genius

Posted on March 26, 2012 by Winthrop Jackman

How to market your iPhone app, in brief. Continue reading →

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Your Dream Come True

Posted on March 10, 2012 by Winthrop Jackman

Beating the odds in the Apple App Store. Continue reading →

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AppCartel may be another means of funding an app company. Continue reading →

Posted on February 20, 2012 by Winthrop Jackman | Comments Off

Social Marketing Blues

Posted on July 11, 2011 by Winthrop Jackman

Marketing through social networks is a great idea, but what about that Twitter thing? Continue reading →

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What It Takes To Create A Great App, Part 3

Posted on May 19, 2011 by Winthrop Jackman

The basic skills needed to bring an iPhone app to market. Continue reading →

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